Alfred Kerbs’ Black Friday
2015, photography
Creative direction by Carole Touati

Alfred Kerbs is a fictional character that lends his name to a brand of designer sunglasses, established in Barcelona in 2014. The brand’s personality is summed up in its penchant for the peculiar: the details that make something ordinary become unique. Accordingly, all of Alfred Kerbs’ products stand out both for the painstaking technique that goes into making them, and for the way they add an extraordinary twist to classic frames.

Can Felipa Arts Visuals
2012, call for entries

Each year, Can Felipa Arts Visuals sets in motion a call for entries with the goal of commissioning young artists, curators and designers with the organization of three long-running exhibitions. By offering them an exhibition space, guidance from seasoned professionals and some monetary resources, their goal is to give a voice and to foster the work of emerging local talent.
The design of the call for entries poster begins with the assumption that, between the two parties – the art center and the participants – exists a transaction that circumvents money, where physical space and guidance are offered in exchange for the participants’ time and efforts. With the purpose of commenting on the inner workings of the program, the series is designed around the concept of “alternative forms of exchange”, which are represented typographically and described briefly on each of the four posters.

Alfred Kerbs
2015, art direction in photography
Photography by Javier Ederra
Creative direction by Carole Touati

Alfred Kerbs is a fictional character that lends his name to a brand of designer sunglasses, established in Barcelona in 2014. The brand’s personality is summed up in its penchant for the peculiar: the details that make something ordinary become unique. Accordingly, all of Alfred Kerbs’ products stand out both for the painstaking technique that goes into making them, and for the way they add an extraordinary twist to classic frames.

A+ Series
Act
2015, art direction and campaign
In partnership with Andrea Ederra
Photography by Javier Ederra

Act is a footwear company based between Mallorca and Berlin. The brand, a manufacturer of luxurious leather espadrilles, was conceived almost overnight by two entrepreneurs with no strategy or expertise, and on a modest budget. A week later, they were touring Spain by bus, looking for factories that would speak the same language and cater to their quality requirements. The brand’s beginnings, audacious and carefree, stay at the heart of what defines the values of Act: spontaneity, timelessness, and ultimate Mediterranean-ness.
Contrary to what is usually expected from a product with a long tradition, Act’s espadrilles are understated and effortless. Its collection revolves around a number of classic staples, which is expanded with new and improved products on a yearly basis. This approach, along with its modest size, pushes the company to work with a different schedule than most fashion houses: as a result, Act organizes its releases in numbered series instead of seasons. A process of trial and error whereby their products get better, year after year.

Untitled
2015, Odiseo
Photography by Barrie Hullegie
Published by Folch Studio

Twice a year, Folch Studio releases Odiseo: a publication that, referencing the “gentleman’s magazines” of mid-20th century, combines artfully erotic photography with long-form essays investigating topics of current interest from a social and philosophical viewpoint.
Affaire’s involvement in Odiseo spans 6 issues, sharing with Folch Studio its edition and art direction. The output of this collaboration includes, among others, photo editorials by Paul Jung, Maud Rémy-Lonvis, Barrie Hullegie, and Bennie Julian Gay, essays by Eugenia Lapteva, Philippa Snow and Martti Kalliala, and the creation of a special section devoted to the literary group Fiktion, of which Odiseo has published texts by Ingo Niermann, Rajeev Balasubramanyam, Amy Patton, and Nick Currie aka. Momus.

Act
2013–ongoing, art direction and campaign
In partnership with Andrea Ederra

Act is a footwear company based between Mallorca and Berlin. The brand, a manufacturer of luxurious leather espadrilles, was conceived almost overnight by two entrepreneurs with no strategy or expertise, and on a modest budget. A week later, they were touring Spain by bus, looking for factories that would speak the same language and cater to their quality requirements. The brand’s beginnings, audacious and carefree, stay at the heart of what defines the values of Act: spontaneity, timelessness, and ultimate Mediterranean-ness.
Contrary to what is usually expected from a product with a long tradition, Act’s espadrilles are understated and effortless. Its collection revolves around a number of classic staples, which is expanded with new and improved products on a yearly basis. This approach, along with its modest size, pushes the company to work with a different schedule than most fashion houses: as a result, Act organizes its releases in numbered series instead of seasons. A process of trial and error whereby their products get better, year after year.

Project photography by Javier Ederra

Museu d’Idees i Invents de Barcelona
2011, visual identity
With …S,C,P,F*: Jordi Carles, Gaizka Sampedro & Màrius Zorrilla

Everyday utilities like touchscreen-sensitive gloves, amusing projects like the most useless machine ever made, absurd inventions such as glow-in-the-dark dog food… the Museum of Ideas and Inventions is devoted to the world of inventions, both as an entertaining attraction and a means of inspiring people’s creativity. The museum, which opened in 2011 in the center of Barcelona, offers workshops and visits that are mainly addressed to young parents and their children, and in doing so it offers a curious take into a profession that is slippery and hard to define.
Miba’s visual identity sets out to highlight the mixture of chaos, creativity and logic that goes into being an inventor. By proposing a system that is flexible in its usage of imagery and illustration, yet strictly defined in terms of type, the identity has plenty of room for experimentation while maintaining a recognizable attitude throughout every visual element. The miba’s logotype, a play on the museum’s double i (ideas and inventions) and the synthesis of a stick figure having an idea, uses a custom geometric font featuring a wide array of characters and hairline symbols, designed specially to meet the various demands of the museum.

M2Malletier. Un écho temporel
2015, opening and closing film titles
Directed by Albert Moya
Produced by O

M2Malletier is a designer brand of leather handbags that stands as a young and luxurious alternative to the established fashion houses. Faced with the assignment of directing a fashion film for the brand, director Albert Moya’s proposal takes inspiration from the cultural movements that inform M2Malletier’s aesthetics and design – namely, the unification of Surrealism and Minimalism. The result of this ensemble is a poetic film that introduces the viewer into Ricardo Bofill’s mysterious construction La Muralla Roja, which, like the brand itself, is approached as the intersection of two distant concepts – the Arabic casbah and the theories of Constructivism.

M2Malletier. Un écho temporel
2015, opening and closing film titles
Directed by Albert Moya
Produced by O

M2Malletier is a designer brand of leather handbags that stands as a young and luxurious alternative to the established fashion houses. Faced with the assignment of directing a fashion film for the brand, director Albert Moya’s proposal takes inspiration from the cultural movements that inform M2Malletier’s aesthetics and design – namely, the unification of Surrealism and Minimalism. The result of this ensemble is a poetic film that introduces the viewer into Ricardo Bofill’s mysterious construction La Muralla Roja, which, like the brand itself, is approached as the intersection of two distant concepts – the Arabic casbah and the theories of Constructivism.

Hivern Discs #31
Eduardo de la Calle. Nanoscopic Scales
2015, record sleeve

Eduardo de la Calle is a DJ and techno producer whose approach is defined by his limitation of working solely with analog gear. Alongside his vinyl-only labels Analog Solutions, Suprawax, and Edits, he has collaborated and released records with several other publishers such as Semantica Records, Non Records and Hivern Discs, among others.
The design of Nanoscopic Scales, which was commissioned and released by Hivern Discs, attempts to hint at de la Calle’s methodology and his diverse set of references – ranging from sports cars and the experimental design of the 60s to futuristic architecture. A mechanically blown up pattern of copper and black circles thus becomes the photograph of a car, an image pulled out of a second-hand trade catalog.

As long as we are flyin’ all this world ain’t got no end
2016, Odiseo
Photography by Maud Rémy-Lonvis
Production by iko Paris
Published by Folch Studio

Twice a year, Folch Studio releases Odiseo: a publication that, referencing the “gentleman’s magazines” of mid-20th century, combines artfully erotic photography with long-form essays investigating topics of current interest from a social and philosophical viewpoint.
Affaire’s involvement in Odiseo spans 6 issues, sharing with Folch Studio its edition and art direction. The output of this collaboration includes, among others, photo editorials by Paul Jung, Maud Rémy-Lonvis, Barrie Hullegie, and Bennie Julian Gay, essays by Eugenia Lapteva, Philippa Snow and Martti Kalliala, and the creation of a special section devoted to the literary group Fiktion, of which Odiseo has published texts by Ingo Niermann, Rajeev Balasubramanyam, Amy Patton, and Nick Currie aka. Momus.

Eugeni Quitllet
2013, visual identity & art direction

Eugeni Quitllet is a Spanish industrial designer whose products – primarily furniture – are widely recognized for their futuristic approach to transparency, lightness and femininity. Quitllet’s methodology is defined by an interest in long-forgotten objects, whose features or uses he appropriates in his own design, making of his work a hybrid between sculpture, archaeology and design. The designer has made his work available through some of the world’s leading furniture companies, including Kartell, Flos, Driade, Lexon, Alias, Habitat, Dedon, Christofle or the Centre Georges Pompidou.
The designer’s identity, which comprises everything from the logotype and typographic palette to the way how objects are visually presented, takes the femininity and lightness of his work as a starting point, balancing suggestive, almost clinical product imagery with geometric, light and measured typography.

Vítrics workshop
2013, Associació Catalana de les Arts del Vidre
With Guillem Ferran and the collaboration of Luis Mazón

In the spring of 2013, Guillem Ferran and Josep Román conducted a workshop addressed to professionals of glass – craftsmen, artists, industrialists… With the goal of providing the design skills to create, brand, promote and commercialize useful glass products, the attendees were taught about conceptualization, design processes, and brand communication for commercial purposes.
After the workshop ended, all resulting products were photographed in an environment devised to convey the quality of the results; these photographs, together with the students’ impressions and concepts, were then compiled and published together in a catalog that was printed in a small run.

Untitled
2016, Odiseo
Photography by Bennie Julian Gay
Published by Folch Studio

Twice a year, Folch Studio releases Odiseo: a publication that, referencing the “gentleman’s magazines” of mid-20th century, combines artfully erotic photography with long-form essays investigating topics of current interest from a social and philosophical viewpoint.
Affaire’s involvement in Odiseo spans 6 issues, sharing with Folch Studio its edition and art direction. The output of this collaboration includes, among others, photo editorials by Paul Jung, Maud Rémy-Lonvis, Barrie Hullegie, and Bennie Julian Gay, essays by Eugenia Lapteva, Philippa Snow and Martti Kalliala, and the creation of a special section devoted to the literary group Fiktion, of which Odiseo has published texts by Ingo Niermann, Rajeev Balasubramanyam, Amy Patton, and Nick Currie aka. Momus.

Ignorant People by Fuzi
2015, visual identity & art direction

Ignorant People is the commercial outlet of Fuzi, a multifaceted artist who is best known for his involvement in the vandal graffiti scene of Paris since the mid-90s. Widely recognized for his “ignorant style” – a style where he breaks away from all aesthetical prejudice and goes back to the roots – Fuzi’s work branches out into book publishing, product design, and most notably, clothing design and tattoo. In addition to his self-initiated projects, he regularly collaborates with a number of commercial brands to create custom products, always with the style and attitude that are characteristic of him.
Ignorant People’s brand image purposefully stays at the intersection of street culture and the fashion industry. In doing so, the identity adjusts itself to the brand’s maturity and its purpose to reach an increasing audience, while at the same time acknowledging and maintaining Fuzi’s street background.

N 40º 33’ 7.764” W 73º 55’ 51.42”
2016, Odiseo
Photography by Paul Jung
Published by Folch Studio

Twice a year, Folch Studio releases Odiseo: a publication that, referencing the “gentleman’s magazines” of mid-20th century, combines artfully erotic photography with long-form essays investigating topics of current interest from a social and philosophical viewpoint.
Affaire’s involvement in Odiseo spans 6 issues, sharing with Folch Studio its edition and art direction. The output of this collaboration includes, among others, photo editorials by Paul Jung, Maud Rémy-Lonvis, Barrie Hullegie, and Bennie Julian Gay, essays by Eugenia Lapteva, Philippa Snow and Martti Kalliala, and the creation of a special section devoted to the literary group Fiktion, of which Odiseo has published texts by Ingo Niermann, Rajeev Balasubramanyam, Amy Patton, and Nick Currie aka. Momus.

Indiespot
2014, visual identity & website

In 2007, Indiespot entered the blogosphere without anticipating that, just a few years later, it would become one of Spain’s most relied-on sources of information for indie and pop music. The platform specializes in providing a multifaceted view of current musical affairs, featuring interviews, opinion articles, record reviews, videoconcerts – to name a few – with rigor and a profound understanding of the readership’s interests.
The site redesign’s goal is to create an appropriate space for Indiespot’s contents to unfold, offering a quick and intuitive navigation as well as ensuring a smooth and comfortable reading, placing special emphasis on the quality of typesetting. The logo for the platform is a reflection of Indiespot’s steady transition: a simple and mature brand that nods to the medium’s humble origins by presenting an exaggerated I – a pirate radio tower like the ones that used to float around in ships back in the 60s. This wordmark is often accompanied by the use of a circle throughout all of Indiespot’s communication elements, which signals both a record and a meeting point.

A 001 14 – “WALKING”
Act
2014, art direction and campaign
In partnership with Andrea Ederra
Photography by Teddy Iborra

Act is a footwear company based between Mallorca and Berlin. The brand, a manufacturer of luxurious leather espadrilles, was conceived almost overnight by two entrepreneurs with no strategy or expertise, and on a modest budget. A week later, they were touring Spain by bus, looking for factories that would speak the same language and cater to their quality requirements. The brand’s beginnings, audacious and carefree, stay at the heart of what defines the values of Act: spontaneity, timelessness, and ultimate Mediterranean-ness.
Contrary to what is usually expected from a product with a long tradition, Act’s espadrilles are understated and effortless. Its collection revolves around a number of classic staples, which is expanded with new and improved products on a yearly basis. This approach, along with its modest size, pushes the company to work with a different schedule than most fashion houses: as a result, Act organizes its releases in numbered series instead of seasons. A process of trial and error whereby their products get better, year after year.

A+ Series
Act
2015, art direction and campaign
In partnership with Andrea Ederra
Photography by Javier Ederra

Act is a footwear company based between Mallorca and Berlin. The brand, a manufacturer of luxurious leather espadrilles, was conceived almost overnight by two entrepreneurs with no strategy or expertise, and on a modest budget. A week later, they were touring Spain by bus, looking for factories that would speak the same language and cater to their quality requirements. The brand’s beginnings, audacious and carefree, stay at the heart of what defines the values of Act: spontaneity, timelessness, and ultimate Mediterranean-ness.
Contrary to what is usually expected from a product with a long tradition, Act’s espadrilles are understated and effortless. Its collection revolves around a number of classic staples, which is expanded with new and improved products on a yearly basis. This approach, along with its modest size, pushes the company to work with a different schedule than most fashion houses: as a result, Act organizes its releases in numbered series instead of seasons. A process of trial and error whereby their products get better, year after year.

6.38 – 6.41 (Sunrise)
2016, Odiseo
Photography by Paul Jung
With Jordi Carles, Kiku Aromir and Lolo González
Published by Folch Studio

Twice a year, Folch Studio releases Odiseo: a publication that, referencing the “gentleman’s magazines” of mid-20th century, combines artfully erotic photography with long-form essays investigating topics of current interest from a social and philosophical viewpoint.
Affaire’s involvement in Odiseo spans 6 issues, sharing with Folch Studio its edition and art direction. The output of this collaboration includes, among others, photo editorials by Paul Jung, Maud Rémy-Lonvis, Barrie Hullegie, and Bennie Julian Gay, essays by Eugenia Lapteva, Philippa Snow and Martti Kalliala, and the creation of a special section devoted to the literary group Fiktion, of which Odiseo has published texts by Ingo Niermann, Rajeev Balasubramanyam, Amy Patton, and Nick Currie aka. Momus.

Indiespot
2014, visual identity & website

In 2007, Indiespot entered the blogosphere without anticipating that, just a few years later, it would become one of Spain’s most relied-on sources of information for indie and pop music. The platform specializes in providing a multifaceted view of current musical affairs, featuring interviews, opinion articles, record reviews, videoconcerts – to name a few – with rigor and a profound understanding of the readership’s interests.
The site redesign’s goal is to create an appropriate space for Indiespot’s contents to unfold, offering a quick and intuitive navigation as well as ensuring a smooth and comfortable reading, placing special emphasis on the quality of typesetting. The logo for the platform is a reflection of Indiespot’s steady transition: a simple and mature brand that nods to the medium’s humble origins by presenting an exaggerated I – a pirate radio tower like the ones that used to float around in ships back in the 60s. This wordmark is often accompanied by the use of a circle throughout all of Indiespot’s communication elements, which signals both a record and a meeting point.

Hivern Discs #31
Eduardo de la Calle. Nanoscopic Scales
2015, record sleeve

Eduardo de la Calle is a DJ and techno producer whose approach is defined by his limitation of working solely with analog gear. Alongside his vinyl-only labels Analog Solutions, Suprawax, and Edits, he has collaborated and released records with several other publishers such as Semantica Records, Non Records and Hivern Discs, among others.
The design of Nanoscopic Scales, which was commissioned and released by Hivern Discs, attempts to hint at de la Calle’s methodology and his diverse set of references – ranging from sports cars and the experimental design of the 60s to futuristic architecture. A mechanically blown up pattern of copper and black circles thus becomes the photograph of a car, an image pulled out of a second-hand trade catalog.

As long as we are flyin’ all this world ain’t got no end
2016, Odiseo
Photography by Maud Rémy-Lonvis
Production by iko Paris
Published by Folch Studio

Twice a year, Folch Studio releases Odiseo: a publication that, referencing the “gentleman’s magazines” of mid-20th century, combines artfully erotic photography with long-form essays investigating topics of current interest from a social and philosophical viewpoint.
Affaire’s involvement in Odiseo spans 6 issues, sharing with Folch Studio its edition and art direction. The output of this collaboration includes, among others, photo editorials by Paul Jung, Maud Rémy-Lonvis, Barrie Hullegie, and Bennie Julian Gay, essays by Eugenia Lapteva, Philippa Snow and Martti Kalliala, and the creation of a special section devoted to the literary group Fiktion, of which Odiseo has published texts by Ingo Niermann, Rajeev Balasubramanyam, Amy Patton, and Nick Currie aka. Momus.

Macba Books
Museu d’Art Contemporani de Barcelona
2011, catalog
In collaboration with Avanti Avanti

“Publications are lasting exhibitions”.
For the last 20 years, the Macba – Barcelona’s Museum of Modern Art – has stood out as the city’s most energetic center for the exhibition of contemporary art. The museum’s prolific publishing history is reflected in a long list of books, magazines, podcasts and unclassifiable editorial projects. However, up until 2011, Macba’s contribution to the world of publishing had never been documented in any way; Macba Books is the first catalog to compile the museum’s 16 years of publishing in a multilayered and useful resource book.

Ignorant People by Fuzi
2015, visual identity & art direction

Ignorant People is the commercial outlet of Fuzi, a multifaceted artist who is best known for his involvement in the vandal graffiti scene of Paris since the mid-90s. Widely recognized for his “ignorant style” – a style where he breaks away from all aesthetical prejudice and goes back to the roots – Fuzi’s work branches out into book publishing, product design, and most notably, clothing design and tattoo. In addition to his self-initiated projects, he regularly collaborates with a number of commercial brands to create custom products, always with the style and attitude that are characteristic of him.
Ignorant People’s brand image purposefully stays at the intersection of street culture and the fashion industry. In doing so, the identity adjusts itself to the brand’s maturity and its purpose to reach an increasing audience, while at the same time acknowledging and maintaining Fuzi’s street background.

Haus D, Raum 213
Act
2016, pop-up campaign
In partnership with Andrea Ederra

Act is a footwear company based between Mallorca and Berlin. The brand, a manufacturer of luxurious leather espadrilles, was conceived almost overnight by two entrepreneurs with no strategy or expertise, and on a modest budget. A week later, they were touring Spain by bus, looking for factories that would speak the same language and cater to their quality requirements. The brand’s beginnings, audacious and carefree, stay at the heart of what defines the values of Act: spontaneity, timelessness, and ultimate Mediterranean-ness.
Contrary to what is usually expected from a product with a long tradition, Act’s espadrilles are understated and effortless. Its collection revolves around a number of classic staples, which is expanded with new and improved products on a yearly basis. This approach, along with its modest size, pushes the company to work with a different schedule than most fashion houses: as a result, Act organizes its releases in numbered series instead of seasons. A process of trial and error whereby their products get better, year after year.

Alfred Kerbs’ Black Friday
2015, photography
Creative direction by Carole Touati

Alfred Kerbs is a fictional character that lends his name to a brand of designer sunglasses, established in Barcelona in 2014. The brand’s personality is summed up in its penchant for the peculiar: the details that make something ordinary become unique. Accordingly, all of Alfred Kerbs’ products stand out both for the painstaking technique that goes into making them, and for the way they add an extraordinary twist to classic frames.

Act
2013–ongoing, art direction and campaign
In partnership with Andrea Ederra

Act is a footwear company based between Mallorca and Berlin. The brand, a manufacturer of luxurious leather espadrilles, was conceived almost overnight by two entrepreneurs with no strategy or expertise, and on a modest budget. A week later, they were touring Spain by bus, looking for factories that would speak the same language and cater to their quality requirements. The brand’s beginnings, audacious and carefree, stay at the heart of what defines the values of Act: spontaneity, timelessness, and ultimate Mediterranean-ness.
Contrary to what is usually expected from a product with a long tradition, Act’s espadrilles are understated and effortless. Its collection revolves around a number of classic staples, which is expanded with new and improved products on a yearly basis. This approach, along with its modest size, pushes the company to work with a different schedule than most fashion houses: as a result, Act organizes its releases in numbered series instead of seasons. A process of trial and error whereby their products get better, year after year.

Vítrics
2013, Associació Catalana de les Arts del Vidre
With Guillem Ferran and the collaboration of Luis Mazón
Photography by Luis Mazón and Josep Román

In the spring of 2013, Guillem Ferran and Josep Román conducted a workshop addressed to professionals of glass – craftsmen, artists, industrialists… With the goal of providing the design skills to create, brand, promote and commercialize useful glass products, the attendees were taught about conceptualization, design processes, and brand communication for commercial purposes.
After the workshop ended, all resulting products were photographed in an environment devised to convey the quality of the results; these photographs, together with the students’ impressions and concepts, were then compiled and published together in a catalog that was printed in a small run.

O
2015–ongoing, website, visual identity & art direction
With Folch Studio

It shouldn’t come as a surprise that a company that goes by the name of “O” introduces its members and collaborators wearing a patch on their right eye; O (the only letter that the three of Cerveró, Montilla and Fort have in common) is a production and management company established in Barcelona in 2015 where conventions aren’t held in much regard. In addition to representing and producing the work of a heterogeneous group of filmmakers, photographers and illustrators, O edits art and culture contents that are published weekly on its site, which is more akin to a magazine than a portfolio.
All of O’s graphic elements revolve around this binary of freedom and restriction. Using a square grid as its primary identity feature, text and images are laid out freely inside it in an endless supply of compositions and tones of voice. The playfulness and possibilities this system creates become evident in the design and art direction of its magazine, which entwines content and layout into one inseparable unit.

N 40º 33’ 7.764” W 73º 55’ 51.42”
2016, Odiseo
Photography by Paul Jung
Published by Folch Studio

Twice a year, Folch Studio releases Odiseo: a publication that, referencing the “gentleman’s magazines” of mid-20th century, combines artfully erotic photography with long-form essays investigating topics of current interest from a social and philosophical viewpoint.
Affaire’s involvement in Odiseo spans 6 issues, sharing with Folch Studio its edition and art direction. The output of this collaboration includes, among others, photo editorials by Paul Jung, Maud Rémy-Lonvis, Barrie Hullegie, and Bennie Julian Gay, essays by Eugenia Lapteva, Philippa Snow and Martti Kalliala, and the creation of a special section devoted to the literary group Fiktion, of which Odiseo has published texts by Ingo Niermann, Rajeev Balasubramanyam, Amy Patton, and Nick Currie aka. Momus.

Act
2013–ongoing, visual identity & art direction
In partnership with Andrea Ederra

Act is a footwear company based between Mallorca and Berlin. The brand, a manufacturer of luxurious leather espadrilles, was conceived almost overnight by two entrepreneurs with no strategy or expertise, and on a modest budget. A week later, they were touring Spain by bus, looking for factories that would speak the same language and cater to their quality requirements. The brand’s beginnings, audacious and carefree, stay at the heart of what defines the values of Act: spontaneity, timelessness, and ultimate Mediterranean-ness.
Contrary to what is usually expected from a product with a long tradition, Act’s espadrilles are understated and effortless. Its collection revolves around a number of classic staples, which is expanded with new and improved products on a yearly basis. This approach, along with its modest size, pushes the company to work with a different schedule than most fashion houses: as a result, Act organizes its releases in numbered series instead of seasons. A process of trial and error whereby their products get better, year after year.

Project photography by Javier Ederra

Can Felipa Arts Visuals
2012, call for entries

Each year, Can Felipa Arts Visuals sets in motion a call for entries with the goal of commissioning young artists, curators and designers with the organization of three long-running exhibitions. By offering them an exhibition space, guidance from seasoned professionals and some monetary resources, their goal is to give a voice and to foster the work of emerging local talent.
The design of the call for entries poster begins with the assumption that, between the two parties – the art center and the participants – exists a transaction that circumvents money, where physical space and guidance are offered in exchange for the participants’ time and efforts. With the purpose of commenting on the inner workings of the program, the series is designed around the concept of “alternative forms of exchange”, which are represented typographically and described briefly on each of the four posters.

Untitled
2016, Odiseo
Photography by Bennie Julian Gay
Published by Folch Studio

Twice a year, Folch Studio releases Odiseo: a publication that, referencing the “gentleman’s magazines” of mid-20th century, combines artfully erotic photography with long-form essays investigating topics of current interest from a social and philosophical viewpoint.
Affaire’s involvement in Odiseo spans 6 issues, sharing with Folch Studio its edition and art direction. The output of this collaboration includes, among others, photo editorials by Paul Jung, Maud Rémy-Lonvis, Barrie Hullegie, and Bennie Julian Gay, essays by Eugenia Lapteva, Philippa Snow and Martti Kalliala, and the creation of a special section devoted to the literary group Fiktion, of which Odiseo has published texts by Ingo Niermann, Rajeev Balasubramanyam, Amy Patton, and Nick Currie aka. Momus.

Ignorant People by Fuzi
2015, visual identity & art direction

Ignorant People is the commercial outlet of Fuzi, a multifaceted artist who is best known for his involvement in the vandal graffiti scene of Paris since the mid-90s. Widely recognized for his “ignorant style” – a style where he breaks away from all aesthetical prejudice and goes back to the roots – Fuzi’s work branches out into book publishing, product design, and most notably, clothing design and tattoo. In addition to his self-initiated projects, he regularly collaborates with a number of commercial brands to create custom products, always with the style and attitude that are characteristic of him.
Ignorant People’s brand image purposefully stays at the intersection of street culture and the fashion industry. In doing so, the identity adjusts itself to the brand’s maturity and its purpose to reach an increasing audience, while at the same time acknowledging and maintaining Fuzi’s street background.

Museu d’Idees i Invents de Barcelona
2011, visual identity
With …S,C,P,F*: Jordi Carles, Gaizka Sampedro & Màrius Zorrilla

Everyday utilities like touchscreen-sensitive gloves, amusing projects like the most useless machine ever made, absurd inventions such as glow-in-the-dark dog food… the Museum of Ideas and Inventions is devoted to the world of inventions, both as an entertaining attraction and a means of inspiring people’s creativity. The museum, which opened in 2011 in the center of Barcelona, offers workshops and visits that are mainly addressed to young parents and their children, and in doing so it offers a curious take into a profession that is slippery and hard to define.
Miba’s visual identity sets out to highlight the mixture of chaos, creativity and logic that goes into being an inventor. By proposing a system that is flexible in its usage of imagery and illustration, yet strictly defined in terms of type, the identity has plenty of room for experimentation while maintaining a recognizable attitude throughout every visual element. The miba’s logotype, a play on the museum’s double i (ideas and inventions) and the synthesis of a stick figure having an idea, uses a custom geometric font featuring a wide array of characters and hairline symbols, designed specially to meet the various demands of the museum.